Preneed Direct Mail

Lead Concepts, MKJ, Batesville programs

Direct mail remains one of the most effective preneed marketing channels. The Bridge integrates with Lead Concepts, MKJ, Batesville programs, and other providers to capture responses automatically.

How It Works

A step-by-step look at how data flows from source to CRM.

1

Direct mail provider sends mailers with response tracking

2

Recipients respond via phone, mail, or online form

3

Response data posted to The Bridge webhook

4

Lead matched to campaign and source

5

Full attribution flows to your CRM

Data Captured

  • Respondent contact information
  • Campaign and mailer identification
  • Response date and method
  • Geographic and demographic data
  • Interest level indicators

Setup Steps

  1. 1Coordinate with your mail provider on webhook setup
  2. 2Configure campaign tracking codes
  3. 3Map response fields to CRM
  4. 4Set up source attribution rules
  5. 5Launch campaigns with full tracking

Other Integrations

Explore more ways to connect your lead sources.

SRS

SRS Computing case management integration

Halcyon

Halcyon funeral software integration

Passare

Passare case management integration

View All Integrations

Ready to Connect Preneed Direct Mail?

Book a demo to see how The Bridge can automate your preneed direct mail leads.

Book Your Demo